Field Marketing Manager - Events, Webinars, PR & Performance Marketing (m/f/d)

Job brief

Your core strength lies in event management and field marketing , including the planning and execution of webinars as a scalable demand generation channel. You create high-impact, customer-focused experiences – on-site and virtual – with a strong focus on delivering measurable business value. You bring hands-on execution power, creativity, and strong organizational skills to drive our presence at events in Germany, across the EU, and internationally (incl. the US) .

As a Field Marketing Manager – Events, Webinars, PR & Performance Marketing (m/f/d) , you will own our event and webinar strategy and execution in EMEA and beyond. In addition, you will expand our PR presence in DACH, the US, and the UK and support performance marketing via Google Ads and Google Analytics to systematically scale lead generation and brand visibility.

You will collaborate closely with Management as well as the Sales, Customer Success, and Product teams to ensure our messaging is aligned with business goals and resonates with our target markets.

In this role you will:

Event & Webinar Management (core responsibility):

• Own the end-to-end planning, organization, and execution of events and webinars (trade shows, conferences, roadshows, customer events, online webinars).
• Travel regularly to represent Brainsuite at events in Germany, across the EU, and internationally (incl. the US) .
• Research, evaluate, and select relevant industry events, webinar formats, and sponsorship opportunities.
• Develop event and webinar concepts, agendas, speaker line-ups, messaging, and experiences that generate qualified leads and pipeline impact.
• Manage logistics for on-site and virtual formats (booths, speakers, agencies, vendors, webinar platforms, registrations, reminders, follow-ups).
• Measure and report performance of events and webinars (leads, pipeline, ROI) and continuously optimize formats and topics.

Account-Based Marketing & Campaigns:

• Craft and execute lead generation and lead nurturing campaigns around events, webinars, and target accounts.
• Develop ABM strategies with tailored campaigns for high-value accounts in close alignment with Sales.
• Equip Sales with relevant event- and webinar-related materials and insights.

Public Relations (extension – DACH + US + UK):

• Build and manage relationships with journalists and relevant media in DACH, the US, and the UK.
• Create and pitch press releases, event-related PR, product announcements, and thought leadership topics.
• Secure media coverage, interviews, and speaking opportunities connected to events, webinars, and launches.
• Monitor PR impact and brand visibility.

Performance Marketing & Analytics (extension – Google Ads & Google Analytics):

• Plan, execute, and optimize Google Ads campaigns to promote events and webinars.
• Use Google Analytics to track funnel performance, event- and webinar-related campaigns, and conversion rates.
• Optimize landing pages and campaign performance in collaboration with Marketing and Sales.

About you:

• 3+ years of professional experience in field marketing or event marketing , including hands-on experience in organizing and running webinars (e.g. Contrast, HubSpot, etc.).
• Proven experience in planning and executing international events , ideally including the US.
• High willingness to travel (Germany, EU, intercontinental travel to the US).
• Solid hands-on experience with Google Ads and Google Analytics .
• PR experience and ideally an existing media network in DACH; US/UK experience is a strong plus .
• Strong project management skills and ability to manage multiple events and webinars in parallel.
• Very good English skills; very good German skills.
• Strong interest in AI, SaaS, and brand building.
• Based in Germany with a valid work permit.

What we consider a plus:

• Experience in SaaS, AI, or market research.
• Experience with HubSpot, Contrast, Zoom Webinars, Wordpress, or similar tools.

What's in it for you?

• An international team striving for greatness: At our company, you will meet people from all over the world who embrace and value diversity. Our flat hierarchies and an open, supportive work culture encourage collaboration and mutual respect.
• Shape the future with us: Whether it's artificial intelligence, creative effectiveness, behavioral science, or marketing transformation, with us, you will work on forward-thinking topics that are driving change in the industry.
• Work the way that suits you best: Our hybrid work model offers maximum flexibility. We primarily work remotely, but our co-working spaces in Frankfurt am Main and Hamburg are available for in-person collaboration and networking.
• Grow with us: We support your personal and professional development with an annual learning budget that you can use flexibly for training, courses, or conferences.
• More time for yourself: Enjoy 30 vacation days per year, plus an extra two days off on Christmas Eve and New Year’s Eve.
• Workation: Need a change of scenery? No problem! With us, you can work from another EU country for up to 28 days a year.
• Access to corporate benefits and FutureBens : Take advantage of exclusive employee discounts on a wide range of products and services through our partnership with Corporate Benefits and FutureBens

Hiring Process

1. Competency Interview (45 min) with Katrin Kizilkan (Head of Marketing) – to explore your skills and experience .
2. Collaboration & Culture Interview (60 min) with Louisa Edokpayi (Event & Field Marketing Manager) an d Monika Vasatkova (People & Culture Manager) – to dive into the role details and your expectations .
3. Meet our CCO (30 min) Get to know Markus Rottmaier (Chief Commercial Office).

Don't meet all the requirements?

At Brainsuite.ai, we are committed to fostering a diverse, equitable, and inclusive work environment. We recognize that various factors can influence someone's decision to apply for a role, so we encourage individuals from all backgrounds to apply, even if they do not meet every listed qualification.
We firmly believe that diversity enriches our team and fuels our capacity to innovate. If you share our values, we would be delighted to receive your application.
We are also committed to creating an inclusive and accessible workplace for everyone, including individuals with disabilities. If you have specific needs or requirements, please don't hesitate to let us know how we can support you throughout the application process or in your day-to-day work.

About us

Brainsuite is an AI platform that empowers brand teams prove & improve marketing effectiveness across all touchpoints. As a trusted partner to over 400 brand teams in 30+ countries, including industry leaders like PepsiCo, Unilever and Henkel, Brainsuite's comprehensive portfolio of AI applications empowers marketing teams to elevate marketing effectiveness along the process and maximize ROAS at scale.