Field Marketing Manager - Webinars, Performance Marketing & Events (m/f/d)

Job brief

You are a hands-on Field Marketing Manager with deep expertise in webinar management, performance marketing, and event execution. Your primary focus is scaling demand generation through high-impact webinar programs and data-driven Google Ads campaigns. On top of that, you bring real experience from the events world — whether as an organizer or as a regular on-site presence representing a brand at industry events. You bring strong execution skills, a structured mindset, and a passion for measurable results.

You will collaborate closely with Sales, Customer Success, and Product teams to ensure our messaging resonates with target markets and drives qualified pipeline across EMEA and beyond.

In this role you will:

Webinar Management:

• Own the end-to-end strategy, planning, and execution of webinars as a scalable demand generation channel.

• Develop compelling webinar concepts, agendas, speaker line-ups, and follow-up sequences that generate qualified leads and pipeline impact.

• Manage all logistics for virtual formats including platforms, registrations, reminders, follow-ups, and post-event nurturing.

• Measure and report webinar performance (registrations, attendance, leads, pipeline contribution, ROI) and continuously optimize topics and formats.

• Build and maintain a regular cadence of webinar programming aligned with Sales and Product priorities.

Performance Marketing & Analytics:

• Plan, execute, and optimize Google Ads campaigns to promote webinars, content, and product offerings.

• Use Google Analytics to track funnel performance, campaign attribution, and conversion rates.

• Optimize landing pages and campaign setups in close collaboration with Marketing and Sales.

• Derive actionable insights from campaign data to continuously improve lead quality and cost efficiency.

Event Management:

• Support the planning and execution of trade shows, conferences, roadshows, and customer events in Germany, across the EU, and internationally.

• Bring hands-on experience from events — whether through end-to-end ownership of past events or through regular active participation representing a brand on-site.

• Coordinate logistics, booth presence, speaker coordination, and pre/post-event follow-up in collaboration with the broader team.

• Travel regularly to represent Brainsuite at relevant industry events.

Lead Generation & Nurturing:

• Craft and execute lead generation and nurturing campaigns around webinars, events, and target accounts.
• Support ABM initiatives with tailored campaign assets for high-value accounts.
• Equip the Sales team with relevant materials, event and webinar insights, and campaign performance data.

About you:

• 3+ years of professional experience in field marketing or demand generation, with a strong focus on webinars and performance marketing.

• Proven track record of running webinar programs independently — from concept to execution to post-event follow-up.

• Solid hands-on experience with Google Ads and Google Analytics.

• Meaningful experience with B2B events, whether in an organizational role or as a regular brand representative at trade shows and conferences.

• Familiarity with webinar tools (e.g. HubSpot, Zoom Webinars, Contrast, or similar).

• Strong analytical mindset — comfortable with data and using it to drive decisions.

• Excellent project management skills; able to manage multiple campaigns and webinar formats in parallel.

• Willingness to travel regularly within Germany, the EU, and occasionally internationally.

• Very good English skills; very good German skills.

• Strong interest in AI, SaaS, and brand building.

• Based in Germany with a valid work permit.

What we consider a plus:

• End-to-end event ownership and international event experience, ideally including the US.

• Background in SaaS, AI, or market research.

• Experience with HubSpot, WordPress, or similar MarTech tools.

• PR or media relations experience in DACH, US, or UK markets.

What's in it for you?

• An international team striving for greatness: At our company, you will meet people from all over the world who embrace and value diversity. Our flat hierarchies and an open, supportive work culture encourage collaboration and mutual respect.
• Shape the future with us: Whether it's artificial intelligence, creative effectiveness, behavioral science, or marketing transformation, with us, you will work on forward-thinking topics that are driving change in the industry.
• Work the way that suits you best: Our hybrid work model offers maximum flexibility. We primarily work remotely, but our co-working spaces in Frankfurt am Main and Hamburg are available for in-person collaboration and networking.
• Grow with us: We support your personal and professional development with an annual learning budget that you can use flexibly for training, courses, or conferences.
• More time for yourself: Enjoy 30 vacation days per year, plus an extra two days off on Christmas Eve and New Year’s Eve.
• Workation: Need a change of scenery? No problem! With us, you can work from another EU country for up to 28 days a year.
• Access to corporate benefits and FutureBens: Take advantage of exclusive employee discounts on a wide range of products and services through our partnership with Corporate Benefits and FutureBens

Hiring Process

1. Competency Interview (45 min)with Katrin Kizilkan (Head of Marketing)

2. Collaboration & Culture Interview (60 min)with Louisa Edokpayi (Event & Field Marketing Manager) and Monika Vasatkova (People & Culture Manager)

3. Meet our CCO (30 min)with Markus Rottmaier (Chief Commercial Officer)

Don't meet all the requirements?

At Brainsuite.ai, we are committed to fostering a diverse, equitable, and inclusive work environment. We recognize that various factors can influence someone's decision to apply for a role, so we encourage individuals from all backgrounds to apply, even if they do not meet every listed qualification.
We firmly believe that diversity enriches our team and fuels our capacity to innovate. If you share our values, we would be delighted to receive your application.
We are also committed to creating an inclusive and accessible workplace for everyone, including individuals with disabilities. If you have specific needs or requirements, please don't hesitate to let us know how we can support you throughout the application process or in your day-to-day work.

About us

Brainsuite is an AI platform that empowers brand teams prove & improve marketing effectiveness across all touchpoints. As a trusted partner to over 400 brand teams in 30+ countries, including industry leaders like PepsiCo, Unilever and Henkel, Brainsuite's comprehensive portfolio of AI applications empowers marketing teams to elevate marketing effectiveness along the process and maximize ROAS at scale.