VP Marketing (m/w/d)

Your mission

Marketing Strategy

• Define and execute a unified global marketing strategy aligned with Matrix42’s growth ambitions and European market leadership vision.
• Translate strategic priorities into outcome-oriented, ROI-driven marketing initiatives across all segments and channels.

Brand, Messaging & Positioning

• Strengthen and evolve Matrix42’s brand identity to reflect its positioning as The European Choice in secure, intelligent service management.
• Ensure ICP focused marketing activities
• Ensure consistent, compelling messaging across all touchpoints — website, product, corporation, partner, events, and media.
• Build thought leadership around key themes such as intelligent service management, digital workplace automation and sovereign cloud.

Demand Generation & Growth Engine

• Own predictable, efficient pipeline generation and conversion at scale
• Identify customer segments and verticals aligned with our ICP and find right marketing tactics to optimize demand generation amongst this audience
• Leverage digital channels (paid, content, SEO, social, webinars), account-based marketing, and partner ecosystems to increase pipeline quality and velocity.
• Implement continuous testing, optimization, and experimentation to enhance performance across the full funnel.

Product & Solution Marketing

• Work closely with product management and product marketing to define solution positioning, value propositions, and competitive differentiation.
• Drive successful launches of platform innovations such as AI Agents, workflow automation, cloud enhancements, digital workplace features, and service management capabilities.
• Enable Sales and Partners with effective collateral, training, battlecards, and customer stories.

Analytics, Insights & Marketing Operations

• Own executive-level marketing performance reporting and insight generation
• Optimize technology stack, analytics, attribution models, and operations to ensure high efficiency, compliance, and scalability.
• Manage the global marketing budget with clear ROI transparency.

Team Leadership & Collaboration

• Design and evolve the global marketing operating model, org structure and performance metric reporting
• Foster cross-functional alignment with Sales, R&D, Product, Customer Success, and regional teams.
• Serve as a cultural role model, reinforcing Matrix42’s commitments to customer-centricity and continuous improvement.

Key KPIs to own:

• Brand awareness
• Pipeline coverage
• Marketing sourced ARR
• Cost per SQL

Your profile

MUST HAVES

• 10+ years of progressive leadership experience in B2B marketing, ideally in SaaS, ITSM, UEM, cybersecurity, or related enterprise software domains.
• Deep expertise in demand generation, digital marketing, product marketing, and multi-country go‑to‑market execution.
• Demonstrated success driving pipeline and revenue impact in recurring‑revenue or subscription business models.
• Strong analytical skills; proven ability to build measurable, scalable marketing systems.
• Excellent communication and storytelling skills tailored to diverse audiences and buyer personas.
• Hands-on leadership style with proven experience building high-performance marketing teams.
• Passion for modern technology, AI, and next-generation platforms that enhance the digital workplace.
• Willingness to spend time at our headquarters in Frankfurt and travel in our other location as required.

Why us?

VP Marketing owns the entire global marketing function and leads Matrix42’s go-to-market strategy across brand, demand generation, PR and communications, partner marketing, and digital. This role ensures tight alignment with Sales, Product, R&D, and Finance, building on a modern, AI-enabled, KPI-driven marketing engine to support ambitious growth targets.
VP-Marketing is accountable for:

• Crafting and executing a global marketing strategy aligned with company objectives
• Building a consistently strong brand with clear, value-based messaging
• Scaling predictable and measurable demand generation to fuel pipeline and revenue
• Leading a high-performance team with a culture rooted in our company values

Our Benefits

We could start by mentioning the fundamentals – 30 vacation days, flexible self-managed working hours, and a hybrid setup that supports remote work. But what truly sets this role apart is the opportunity to be part of a distinct European growth journey – shaping the European choice in Service Management that is a trusted and loved player in the market, while contributing to a company that is scaling with clear purpose, ambition, and customer focus.

Your contact person

Send us your application, including your salary requirements and earliest possible starting date, directly through our online portal via the " Apply for this job " button. If you have any questions, please do not hesitate to contact Diane Djongoue.
We ask for your understanding that MATRIX42 can only accept applications online via the applicant portal in connection with our applicant management system due to the currently valid EU data protection regulations.

About us

Our ambition is to be the European choice in service management!

By using our platform, customers can manage IT and business processes, assets, endpoints, and identities for improved productivity, agility, security, and employee experience. By enabling digital working environments and IT self-service through holistic integration and automated processes, we digitalize and automate our customers' everyday tasks. Join our diverse team of 600 professionals spread across Europe.

Our high performers culture is built on strong values (We love customers, Make it happen, Better every day, With respect), with customer success as our top priority. We support your personal and professional growth, helping you reach your full potential through personalized goals. Join us on a journey where you can thrive in both your career and life. We are committed to building an inclusive and diverse workplace, and we welcome applications from all individuals, regardless of gender, age, disability, ethnic or social origin, religion or belief, sexual orientation, or identity.