Senior Institutional Marketing Manager (m/f/d)

At tradias, we are shaping the future of finance. As a fully licensed securities trading bank and leading liquidity provider, regulated by BaFin and based in Frankfurt, we specialize in connecting traditional financial markets with the world of digital assets. Our innovative platform enables secure access to cryptocurrencies and tokenized assets for our institutional investors.

Your role and responsibilities

• Marketing Strategy: Develop and execute our B2B marketing strategy in close alignment with leadership, with a strong focus on brand visibility and engagement among large financial institutions

• Brand & Content: Maintain and evolve brand identity, messaging, and visual consistency; create thought leadership pieces, sales materials, and announcements for institutional audiences

• Digital & Campaigns: Manage website content and structure, plan and optimize paid campaigns with clear ROI focus, and grow our social media presence – primarily on LinkedIn

• Events: Support the planning and execution of conferences and client formats (online and offline), including conceptualization and post-event analysis

• PR & Communication: Collaborate with the communications team to develop coherent institutional PR and communication strategies

• Cross-functional Alignment: Coordinate with sales and product teams to ensure marketing strategies support business goals and product positioning

• Stakeholder Relations: Foster and maintain strategic relationships with key partners and influencers within the digital assets ecosystem

• Analytics & Market Intelligence: Monitor effectiveness of marketing initiatives using data-driven insights; stay abreast of industry trends, competitive landscape, and regulatory developments

Your profile

• Experience: About 4 - 6 years in B2B marketing, preferably in financial services, crypto, fintech, or a high-performing agency – ideally with exposure to institutional client audiences

• Skill Set: Strong generalist across brand, digital marketing, content, website, and events with hands-on experience in paid campaigns and performance marketing

• Industry Knowledge: Understanding of the regulatory landscape and compliance requirements in the digital assets market

• Analytical Mindset: Proficient in data analysis and performance metrics to guide marketing decisions

• Working Style: Strategic thinker with strong execution mindset, self-driven, structured, solution-focused, and delivery-oriented

• Communication: Confident working across teams and with senior stakeholders, including C-level executives and external partners

What we offer

• Work with experts from the digital assets / crypto industry

• Flat hierarchies

• International and modern working environment

• Strongly motivated and dynamic team

• A high degree of self-reliance, responsibility and development perspective

• 30 days vacation/year

• Attractive compensation package

• Team and company events

• A modern office in the middle of Frankfurt

Formulations referring to individuals in the job advertisement are to be considered gender-neutral. tradias an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or any other characteristic protected by state, federal, or local law.

Join our team

We invite you to submit your application for this permanent employment opportunity through the platform. Someone who matches most of the requirements should still apply.