Product Manager

About BYD

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

The Product Manager is responsible for the market-specific definition, positioning, and management of vehicle products from a Chinese manufacturer in the German market.
This role bridges product management, sales, pricing strategy, and market introduction — with the objective of ensuring competitiveness, profitability, and strong brand perception.

Core Responsibilities

1. Market and Competitive Analysis

• Conduct price positioning analyses based on MSRP (list price) and transaction prices .

• Perform equipment-adjusted competitive analyses to ensure objective product positioning.

• Monitor financing and leasing offers across competitors and align with captive finance partners .

2. Product Definition and Positioning

• Define product segments and determine market-specific specifications in alignment with HQ.

• Identify and communicate Unique Selling Propositions (USPs) and craft a compelling product story to support marketing and sales.

• Define product improvement areas based on customer, or DEALER feedback, benchmarking, and market performance.

• Ensure price and trim harmonization across the model range.

3. Pricing, Margin, and Residual Value Management

• Develop pricing strategies in close cooperation with HQ and the local sales organization.

• Set Residual Value (RV) targets in collaboration with Sales, Fleet, and Used Car departments.

• Monitor margins, campaign performance, and price actions to achieve sales and profit objectives.

4. Launch and Lifecycle Management

• Develop and manage the product launch plan , including market introduction activities, dealer communication, and campaign coordination ( with Marketing department).

• Oversee WLTP certification and homologation processes in cooperation with engineering and compliance teams.

• Manage end-of-life (EOL) activities: phase-out planning, special editions, price measures, and sell-out deadlines per model.

5. Internal and External Coordination

• Act as a key liaison between the Chinese headquarters and local stakeholders, ensuring alignment on product and pricing decisions.

• Coordinate with Sales, Marketing, Aftersales, Fleet, and Finance to ensure an integrated market approach.

• Support the marketing department with product communication, launch campaigns, and storytelling content .

Objectives

• Ensure competitive and profitable product positioning within the German market.

• Support sales growth through data-driven product and pricing strategies.

• Strengthen the brand perception and credibility of Chinese automotive products in Europe.

• Promote our product at any time internally externally and for all stakeholders.

Personal Competencies

• Strategic and analytical thinker with strong commercial acumen.

• High attention to detail and a proactive, results-oriented mindset.

• Excellent stakeholder management and cross-functional coordination skills.

• Comfortable working in a fast-paced, entrepreneurial, and multicultural environment.

Location: Frankfurt am Main