Marketing Specialist

Marketing Specialist - Frankfurt

This position is a fixed-term contract for two years .

Since launching in 1989, CMC Markets (CMC) has become one of the world's leading online financial trading businesses. CMC is listed on the London Stock Exchanges and serves retail and institutional clients through regulated offices and branches in 13 countries.

As a Marketing Specialist , you will take ownership of key marketing initiatives with a focus on conversion, quality, and strategic value . You will work closely with the Marketing Manager for German and Austria , contribute your own ideas, and manage projects from concept to execution.

You are hands-on, self-driven, and understand the requirements of a highly regulated, complex financial product – including the necessary compliance processes.

Key responsibilities:

• Independent planning and execution of complex multi-channel campaigns (e.g. email flows, reactivation, awareness campaigns)
• Strategic project support and sparring for initiatives
• Content creation and adaptation for eCRM, websites, social media, and campaigns (in German)
• Technical implementation in relevant tools (e.g. Braze, Contentful, Canva)
• Alignment with the central marketing team in London and close collaboration with eCRM resources
• Ensuring all approval and compliance processes are met
• Creation of performance reports and identification of optimization opportunities
• Contribution to EU-wide marketing initiatives with a German market focus

Key experience:

• At least 4 years of professional experience in marketing, ideally in a regulated industry (finance, insurance, tech)
• Very strong German language skills (minimum C1+) and excellent English proficiency
• University degree in marketing, communications, business, or a comparable qualification
• Proven experience in the planning and implementation of complex marketing campaigns
• Strong copywriting skills and the ability to communicate messages clearly and concisely
• Confident use of common marketing tools (Braze, CMS, Canva, Google Analytics, etc.)
• Experience working with cross-functional, international teams
• High level of ownership, organisational talent, and a solution-oriented mindset
• Willingness to dive into complex regulatory topics and requirements

CMC Markets is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of gender, sexual orientation, marital or civil partner status, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age.