Principal Product GTM Manager - m/f/d

The Principal Product GTM Manager plays a strategic leadership role, overseeing the launch and commercialisation of products across multiple markets and channels. This individual is responsible for crafting the GTM strategy, driving product adoption, ensuring revenue targets are met, and optimizing the product’s market positioning. As a senior member of the product team, this role involves high-level collaboration with senior leadership, cross-functional teams, and external stakeholders to ensure a seamless product rollout in each country across the region.

Key Responsibilities:

• Own and execute go-to-market (GTM) strategy: positioning, messaging, target segments, and pricing
• Lead end-to-end product launches, including timelines, cross-functional coordination, and communication
• Enable sales with high-quality materials (presentations, demos, training) to support product adoption
• Define and track KPIs (adoption, revenue, market share) and optimize GTM performance
• Partner with marketing on campaigns that drive awareness, demand, and pipeline
• Analyze market, competitor activity, and customer feedback to refine strategy and positioning
• Own commercial performance: revenue targets, customer acquisition, retention, and ROI reporting

Essential Skills:

• Bachelor’s degree in Business Administration or related field
• 5+ years experience in product management, pre-sales, sales, or solutions consulting
• Proven track record of managing products across the full lifecycle
• Strong analytical and problem-solving skills with a results-driven mindset
• Excellent communication and stakeholder management across senior and cross-functional teams
• Ability to translate business goals into clear product and GTM requirements
• Collaborative, proactive, detail-oriented with strong ownership mindset and continuous learning attitude
• Excellent German and English communication skills (written and spoken)

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