Market Sales Manager, Frankfurt (m/f/d)

About Lucid

At Lucid, we are creating exceptional mobility experiences through innovation to drive the world forward. Built on Lucid’s proprietary technology and software-defined vehicle architecture, our award-winning vehicles bring our “Compromise Nothing™” approach to the global automotive market. That means refusing to choose between performance and sustainability, design and engineering, ambition and integrity. In Lucid Air and Lucid Gravity, we have designed and built vehicles that have redefined their segments, combining exceptional range, performance, design, and expansive space in a single experience.

We achieve this through deep vertical integration, with design, engineering, and production happening in-house across our global offices and manufacturing facilities. Our teams come from industries around the world, united by a shared commitment to excellence. By refusing to settle, you can help redefine what’s possible and shape the future of mobility.

Do you thrive in the automotive premium segment and maintain a strong network in the Frankfurt market?

We’re looking for someone who is driven by results, motivated by ambitious targets, and committed to exceeding expectations. As a dynamic sales leader, you build high‑performing teams, elevate customer experiences, and push for excellence in everything you do. Join one of the most advanced luxury EV brands and help shape the future of mobility with Lucid.

The Role

As Market Sales Manager , you will own your market and lead your team to achieve ambitious sales targets. You’ll be responsible for building, training, and inspiring a top-tier sales team while driving performance and brand awareness in your region.

Key Responsibilities:

• Lead & Inspire: Recruit, train, and manage a high-performing sales team for your Studio and market. Provide ongoing coaching and development to ensure excellence in customer engagement and sales execution.
• Drive Sales Performance: Set clear KPIs, monitor results, and implement strategies to exceed test drive, reservation, and sales targets.
• Market Leadership: Take full ownership of your region, proactively engage with private and business customers, and build strong relationships to grow market share.
• Event Strategy & Execution: Identify and participate in key events, collaborate with Retail Marketing to plan and deliver impactful initiatives—test drives, pop-ups, community engagement, and more.
• Cross-Functional Collaboration: Work closely with Sales, Marketing, Finance, IT, Retail, and HR to achieve goals and deliver a premium customer experience.
• Fleet Management: Oversee demo vehicles, assist with orders, and ensure timely availability for customers.

Qualifications

• 5+ years of experience in automotive sales and management .
• Proven track record in team leadership, coaching, and performance management .
• Strong commercial acumen and ability to meet and exceed KPIs.
• Entrepreneurial mindset and passion for fast-paced, high-growth environments.
• Deep affinity for premium and premium automotive products, with an established network in key target groups.
• Bachelor’s degree or higher.
• Native German speaker and fluent in English ( additional languages are a plus).

Lucid Motors is committed to maintaining a safe and trustworthy environment. As such, a background check may be required during the hiring process. This will be performed in line with European data protection laws, and candidates will be informed and asked to provide consent before the check is conducted.

Compensation & Benefits: Lucid offers a comprehensive and competitive benefits package including medical, dental, and vision insurance; life and disability coverage; paid time off; paid holidays; and a 401(k) retirement plan. Eligible employees may also participate in Lucid’s equity program and/or a discretionary annual cash incentive program. Incentive and equity awards, if applicable, are determined based on individual performance, role scope, market considerations, and overall company results, in accordance with the terms of the applicable plans.

Equal Opportunity: At Lucid, we believe diversity strengthens everything we build. Lucid Motors is proud to be an equal opportunity employer and is committed to providing an inclusive workplace for all. We consider all qualified applicants without regard to race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity or expression, marital status, or any other characteristic protected by applicable state or federal laws and regulations.

Accessibility: Lucid Motors is committed to providing reasonable accommodations for qualified individuals with disabilities. If you need any accommodation to participate in the application process, please contact us at [email protected] .

Candidate Data Privacy: By submitting your application, you understand and agree that your personal data will be processed in accordance with our Candidate Privacy Notice .

To all recruitment agencies: Lucid Motors does not accept agency resumes. Please do not forward resumes to Lucid Motors. Lucid Motors is not responsible for any fees related to unsolicited resumes.