Senior Product Owner (DAM)

Job Description: We Dream. We Do. We Deliver. At Merkle, a dentsu company, we power the experience economy. Whether we’re building the next great app, running CRM at scale for global brands, delivering technology architectures that support millions of users, or providing world-class data, identity, and insights solutions, it’s all in the name of crafting experiences that set brands apart from the competition. Backed by dentsu's legacy of innovation and creativity originating in Japan, we’ve spent over 35 years helping brands build loyalty, drive growth, and connect meaningfully with their audiences. We’ve been named a global “Leader” by top industry analyst firms in categories as wide-ranging as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. We are looking for a Senior Product Owner , with Digital Asset Management (DAM) experience, to join our team! In this role, you are responsible for providing consulting services and delivery excellence. You act as a trusted advisor for our clients, and you take care of helping them to co-build impact and value within their digital transformation.

Key qualifications

• Professional fluency in German and English (C1)
• 5-8+ years’ experience in digital transformation consulting, platform-led business analysis or similar
• 3+ years’ experience with Digital Asset Management (DAM) platforms,
• Experience with Product Information Management (PIM) and/or Content Management Systems (CMS) is a plus
• Trusted advisor to senior stakeholders; able to challenge constructively, align cross-functional teams, and influence prioritization based on value.
• Experience contributing to RFPs, proposals, and client demos; comfortable presenting concepts, roadmaps, and value cases
• Willingness to travel to client sites as needed

Key responsibilities and accountabilities

• Development of digital transformation strategies, concepts and specifications for the implementation, enhancement and improvement of innovative platform solutions
• Bearing responsibility for content in a field of expertise for (part-) projects and offers, and bringing significant contribution to winning new clients or developing existing ones
• Advising and guiding the client to identify opportunities for their digital roadmap through value generation
• Having recognized expertise in at least one relevant vertical /tech /topic
• Creating and managing business backlog and helping drive prioritization through value generation
• Acting as a subject matter expert on and support client pitches as well as other activities connected with the business development around our capabilities offering
• Requirements engineering and functional specifications of the solution to be implemented based on different platforms such as Adobe, Salesforce, Sitecore and others
• Documenting and managing functional and non-functional requirements by running brainstorming sessions, interviews, workshops and other requirements gathering techniques as appropriate
• Gathering business requirements and translate them into workable digital solution specifications in the form of user stories and acceptance criteria
• Defining and enhancing industry and client specific business processes
• Supporting and consulting the customer in the different phases of their digital projects, from proposal preparation to successful completion or continuation, always with the passion and focus to generate the best possible customer experience
• Advising the client on business, communication or process aspects within their vertical
• Building the business bridge between internal stakeholders and the various client stakeholders, providing technical and functional expertise and guidance to clients and internal teams.
• Closely collaborating with the development teams, UX / Design teams and content teams (onsite and/or offshore)
• Preparing and facilitating client workshops for idea creation and requirements engineering
• Staying up to date, or ahead, of digital trends in the market and understands how they impact the client's business

Why choose Merkle?

Innovation at Our Core: As part of dentsu’s global network, Merkle pushes the boundaries of customer experience, integrating creativity, technology, and data to drive real-world impact. For over 35 years, we’ve been innovating to meet the changing needs of our clients. Global Reach with Local Expertise: With over 16,000 employees across 30+ countries, and part of a 70,000 employees network at dentsu, Merkle blends global insights with a deep understanding of local markets to deliver personalized, effective solutions. Collaborative Culture: At Merkle, your ideas and contributions truly matter. You’ll join a team that fosters innovation, collaboration, and creative problem-solving. Together, we work on impactful international projects, making meaningful connections every step of the way.

What’s in It for You?

Global Perspective: As part of a dentsu company, collaborate with over 70,000 talented colleagues across 145 countries to drive innovation on a global scale. Flexibility & Balance: Enjoy hybrid work models, adaptable hours, and home office options. Inclusive & Supportive Culture: We celebrate diversity and foster a respectful workplace where every team member’s unique perspective is valued, and everyone is welcome. Well-balanced reward package: We offer competitive salaries, volunteer days, wellness days, modern offices, and a multi-cultural environment that fosters creativity and innovation. Innovation-Driven Work: Contribute to projects that are reshaping industries and driving transformation with next-generation technologies and strategies. Purpose-Driven Culture: Be part of an organization that fosters sustainable growth for brands, people, and society—where every contribution makes a meaningful impact. Growth Opportunities: Expand your skills through training, mentorship, and data-driven projects that reshape customer experience and business outcomes. Explore opportunities in the whole dentsu network to expand your reach. *many more attractive benefits are waiting for you, for more details regarding additional benefits, please ask your recruiter Ready to join the team? Shape your unique career and reach your full potential. Apply now and join us in transforming the future together. *At dentsu, Diversity, Equity, and Inclusion (DEI) is central to our vision: "To be at the forefront of people-centered transformations that shape society." We cherish the unique talents and perspectives of all individuals, welcoming applicants regardless of gender, gender identity, nationality, religion, ethnicity, cultural background, sexual orientation, age, physical or mental ability. By embracing diverse perspectives, we create meaningful change and sustainable growth for our people, clients, and society. Our hiring decisions are guided by qualifications and role-specific requirements, ensuring a workplace free from discrimination and harassment. #LI-MERKLE #LI-HYBRID Location: Frankfurt Brand: Merkle Time Type: Full time Contract Type: Permanent