Paid Media Manager

About BYD

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

BYD Automotive GmbH is a leading global electric vehicle manufacturer specializing in innovative, sustainable mobility solutions. As part of the BYD Group, the company focuses on developing cutting-edge electric cars, integrating advanced technology with eco-friendly design to drive the future of transportation.

Key Responsibilities:

• Develop and execute paid media strategies across ATL and digital channels
• Manage media budgets , track spend, and optimize for ROI and cost efficiency
• Lead cross-functional planning of brand and performance campaigns , from ideation to execution
• Monitor and analyze key performance indicators (KPIs) to measure effectiveness
• Collaborate with creative, media, and analytics teams to drive campaign success
• Coordinate with agencies and local markets to ensure seamless implementation
• Other tasks related to this position

Qualifications:

• 4–6 years of experience in paid media, digital marketing, or related fields
• Proven success managing ATL and digital campaigns with quantifiable impact
• Strong command of Google Analytics and media performance tracking
• Experience leading social media campaigns with large-scale audiences
• Excellent communication, organizational, and cross-team collaboration skills
• Agency or multi-brand management experience is a strong plus

Why Join Us?

• Opportunity to work in a dynamic and innovative industry.
• Competitive salary and benefits.Exposure to global automotive trends and strategies.
• A collaborative team environment that fosters professional growth.