Digital Marketing Specialist

About BYD

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

BYD Automotive GmbH is a leading global electric vehicle manufacturer specializing in innovative, sustainable mobility solutions. As part of the BYD Group, the company focuses on developing cutting-edge electric cars, integrating advanced technology with eco-friendly design to drive the future of transportation.

Key Responsibilities:

• Campaign Management: Plan, set up, and manage biddable paid social campaigns across TikTok, Meta (Facebook & Instagram), and Display networks.
• Audience Targeting & Optimization: Develop and refine targeting strategies, bidding models, and budget allocations to maximize campaign effectiveness.
• Performance Analysis: Track, analyze, and report on campaign performance using key KPIs such as CTR, CPM, CPA, and ROI. Continuously optimize based on insights.
• Cross-Platform Integration: Ensure consistent messaging, creative alignment, and strategic synergy across all paid media platforms.
• Collaboration: Work closely with creative, media, and analytics teams to execute high-performing, data-driven campaigns.
• Trend Monitoring: Stay up-to-date with platform changes, emerging trends, and digital marketing best practices.

Skills, Qualifications, and Experience Required:

• Bachelor’s degree in Marketing, Digital Media, Communications, or related field.
• 4+ years of hands-on experience managing paid social campaigns (especially TikTok Ads and Meta Business Suite).
• Solid understanding of audience segmentation, bidding strategies, and performance metrics.
• Strong analytical skills and proficiency in campaign reporting tools (e.g., Google Analytics, TikTok Ads Manager, Meta Ads Manager).
• Experience coordinating multi-channel digital campaigns.
• Excellent communication skills and the ability to work in a fast-paced, cross-functional environment.
• Fluency in English and German.

Why Join Us?

• Opportunity to work in a dynamic and innovative industry.
• Competitive salary and benefits.
• Exposure to global automotive trends and strategies.
• A collaborative team environment that fosters professional growth.