Staff Outbound Product Manager

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

About the Role

At  ServiceNow , we make work, work better for people. As a  Senior Staff Outbound Product Manager  for our  Operational Technology (OT) and Industrial Connected Workforce (ICW) portfolio, you will lead the go-to-market strategy and execution for OT and ICW products.

You will be the  market-facing voice of customer , driving adoption, influencing pipeline, and ensuring our solutions are positioned as the industry leader. This role requires strong collaboration with inbound product managers, marketing, sales, partners, and enablement teams to craft compelling narratives, deliver impactful launches, and empower the field to win.

• Lead GTM Strategy:  Define and execute outbound product strategy for Operational Technology and Connected Workforce offerings, including messaging, positioning, and launch plans.
• Market Evangelism:  Represent ServiceNow at customer meetings, executive briefings, analyst sessions, and industry events.
• Sales & Partner Enablement:  Build and deliver enablement programs, tools, and content that help sales teams and partners articulate value and close deals.
• Competitive Intelligence:  Monitor market trends, competitors, and analyst insights to refine positioning and identify differentiation opportunities.
• Adoption Leadership:
• • Develop and execute adoption programs to ensure customers realize value from Employee Experience products.
  • Partner with Customer Success and Professional Services to create onboarding and best-practice frameworks.
  • Drive customer engagement through webinars, success stories, and advocacy programs.

Cross-Functional Leadership:  Partner with inbound PMs on roadmap alignment and with marketing on campaigns and demand generation.

• Customer & Field Feedback: Act as a feedback conduit from customers and field teams to inform product strategy and improve adoption.
• Thought Leadership: Create blogs, presentations, and thought leadership content showcasing innovation in Operational Technology and Connected Workforce.

Qualifications

• Experience: 6+ years in product management, product marketing, or related roles, with at least 2 years in outbound-focused positions.
• Domain Expertise: Deep understanding of Operational Technology and Connected Workforce or enterprise SaaS.
• Skills: Exceptional storytelling, executive communication, and presentation skills; ability to influence across senior stakeholders.
• Leadership: Proven ability to lead cross-functional initiatives and mentor team members.
• Education: Bachelor’s degree in Business, Marketing, or related field; MBA preferred.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

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