(Senior) Performance Marketing Manager

Ready to lead, disrupt and reinvent the sleep industry?

We are Emma – The Sleep Company . Founded in 2015, we’ve become the world’s largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe. Recommended by leading consumer associations in EMEA, APAC, and the Americas, we develop the best sleep comfort products that empower our customers to awaken their best every day.

At Emma, we are a community of smart, driven people, united by a strong culture of collaboration, teamwork, and knowledge sharing. We think big, take ownership, and are empowered to drive meaningful impact. Through hands-on experience, mentorship, and continuous learning, we drive our own growth and learning. With Emmies from over 60 nationalities and offices across multiple regions, our diverse perspectives enrich our workplace culture. Ready to shape the future of sleep with us? Let’s make it happen!

• Plan, launch, and optimize paid marketing campaigns across channels including Google Ads, Meta, YouTube, and TV (linear & streaming/CTV).
• Develop and implement performance marketing strategies aligned with business objectives (ROAS, CR, etc.).
• Analyze campaign performance using platforms like GA4, attribution tools, and in-house dashboards to inform strategic decisions.
• Coordinate and align with multiple internal and external stakeholders, giving you the opportunity to demonstrate strong cross-functional collaboration and indirect leadership.
• Collaborate with global performance and media teams to develop compelling ad creatives, messaging, and budget allocation.
• Conduct A/B testing on ad creatives, audiences, and landing pages to drive continuous improvement.
• Stay updated with platform changes, algorithm updates, and emerging trends in performance marketing.
• The scope may evolve as the team grows, offering opportunities to specialize or expand responsibilities.

• At least 3 years of relevant experience in performance marketing, with hands-on ownership of budgets across paid search, social, and TV (linear or streaming/CTV).
• Fluent in English and ideally fluent in German.
• Strong analytical skills and proficiency in marketing analytics platforms (e.g., GA4, Looker or similar).
• You are number-driven and have a very good analytical understanding.
• You have an independent, self-reliant, and structured way of working.
• You love to take initiative, roll up your sleeves, and drive projects forward independently.
• You are communicative, self-confident, and comfortable approaching others openly.
• You constantly strive for personal development.
• Ideally, you bring previous working experience within the DACH market.

• Pet-friendly environment, where you can bring your furry desk buddy;
• Discounts on our top-notch products;
• 25 days holidays / year +1 day/year at Emma (max. 30 days);
• The opportunity to collaborate with multinational teams;
• Exciting events that aren't just team-building exercises but opportunities to create epic memories;
• All the tools you need to grow and ownership from the beginning.

Become an Emmie

Emma is transforming the world of sleep - and we want the highest-performing people to help us pull it off. We want you. But only if you're willing to go all in. Only if you're willing to question, disrupt, innovate, and create from the ground up. ​

We proudly celebrate diversity. We are an equal-opportunity employer committed to promoting inclusion in our workplace. We consider all qualified applicants for employment without regard to race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.

Our aim is to get back to you in a couple of days, however, we are currently receiving a large number of applications and this might lead to a delay in the process. We will get back to you as soon as possible!