PR Manager, DACH

Job Description

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About Us

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SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

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AI at SharkNinja

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At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

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PR Manager – DACH

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Frankfurt with 2 days per week home working available

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SharkNinja is the maker of class-leading Shark home and beauty products, and the innovative line of Ninja kitchen appliances. Our mission is to delight our customers with innovative products, and to positively impact lives in every home across the globe.

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Based from our office in Frankfurt, we are seeking a Public Relations Manager to manage our media relations programme across DACH, reporting into the PR Country Lead. You will be a team player and a natural creative with a proven track record for developing and executing successful campaigns, increasing brand awareness, and delivering impactful communication across varied customer touch points.

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Responsibilities

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• Responsible for the strategic direction, development and execution of earned media activation across DACH
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• Develop, drive and coordinate the strategy and execution of SharkNinja’s corporate brand activity across DACH
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• Manage external agency partners for Germany – including overseeing agency resources, ensuring they are briefed in a timely manner and campaigns deliver against business goals
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• Manage internal stakeholders and co-ordinate the wider teams in SharkNinja to create impactful 360 campaigns
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• Provide strategic PR counsel to the wider SharkNinja business and senior leadership team
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• Co-ordinate with our global teams to ensure synergy in activity
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• Leverage existing media relationships and cultivate new contacts
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• Manage media inquiries and high level interview requests
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• Create content for press releases, byline articles and keynote presentations
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• Manage crisis situations and comms to ensure best practice
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• Monitor, analyze and communicate PR results – developing comprehensive reports to communicate results for key PR campaigns and initiatives to executive team and key stakeholders
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• Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
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• Build relationships with thought leaders to grow industry awareness
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• Maintain a keen understanding of industry trends and make appropriate recommendations regarding communication strategy surrounding them
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Requirements

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• Proven working experience in public relations required
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• Proven track record designing and executing successful public relations campaigns at both a local and national level
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• Experience working in Germany
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• Fluency in the local language of German
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• Experience of managing agencies (or coming from agency side at a senior level)
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• Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
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• Exceptional writing and editing skills
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• Solid experience with social media including blogs, Facebook, Twitter, Instagram, LinkedIn etc.
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• Event planning experience
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• Creative thinker
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• Self-starter who can hit the ground running
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• An agile approach to a fast and ever-changing environment
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What we are offering

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• Open plan office with modern facilities, with home working available
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• 25 days holiday plus bank holidays
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• Benefits package including pension, healthcare and dental cover
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• Staff discount across all of our products
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• We strive to get smarter and are dedicated to integrating DEI in our processes, practices, and policies. Some of our benefits include 4 Global DEI subcommittees, 8 Affinity Groups, 5 Business Resource Groups, Cultural Celebrations, Summer Half Day Fridays, Volunteer Impact Day/Activities, Mentorship & Coaching Programs more.
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At SharkNinja, our purpose is to positively impact people’s lives every day in every home around the world. We work very hard to provide our consumers with high quality, exciting 5-star products that make life easier. We thrive on passion and innovation, and are looking for great people, with great ideas, who want to create the next big thing. We take a team approach to our projects, where everyone has a voice. We want individuals to push limits, look outside the box and think the unthinkable. With the explosive growth we have been experiencing, we’re looking for motivated individuals to join us on our exciting journey. People need to think big, move fast and want to make a significant impact. Are you ready?

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Our Culture

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At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

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What We Offer

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We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products— we’ll disrupt entire markets.

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At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

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Learn more about us:
Life At SharkNinja <

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