Social Commerce Specialist DACH

Job Description

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About Us

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SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

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AI at SharkNinja

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At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

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Social Commerce Specialist

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Shark Home · Shark Beauty · Ninja

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Department: Social Media & Community

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Platforms: Instagram & TikTok (primary) · Facebook & YouTube (secondary)

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The Role

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We are not looking for someone to moderate comments. We are looking for someone who lives on the For You Page, understands that a single reply in the right comment section can outperform a paid campaign, and treats community as the brand's most powerful asset. You will own community management across three distinct brands and audiences — Shark Home, Shark Beauty, and Ninja — with Instagram and TikTok as your primary stage.

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Responsibilities

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What You'll Do

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Drive Social Commerce Growth

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• You'll help turn creator influence into measurable commercial results by supporting and scaling SharkNinja's social commerce programmes.
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• Identify creators with strong commerce potential and support their activation as affiliate and performance partners.
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• Execute social commerce campaigns that connect social engagement with conversion and sales.
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• Help develop and refine playbooks, processes, and best practices that can be scaled across brands and markets.
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• Stay on top of social commerce trends, platform updates, and emerging opportunities.
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• You'll work closely with Commercial, Retail Marketing, Ecommerce, and Social teams to bring social commerce into key business moments.
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• Support creator-led activations around product launches, promotions, retailer events, and seasonal campaigns.
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• Translate creator insights and social trends into actionable recommendations for retail and commercial teams.
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• Help educate internal stakeholders on how social commerce and creator partnerships drive conversion and customer acquisition.
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• Collaborate across functions to ensure social commerce activity aligns with business objectives.
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• Manage Affiliate & Performance Programmes
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• You'll support the day-to-day execution and optimisation of affiliate and social commerce initiatives.
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• Manage affiliate and social commerce platforms including Amazon Associates, LTK, TikTok Shop, Impact, and similar tools.
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• Support creator onboarding, commission management, tracking, and performance reporting.
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• Monitor programme performance and identify opportunities to improve results.
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• Flag high-performing creator content for amplification through paid media and retail channels.
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• Measure and Optimise Performance
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• You'll help ensure social commerce activity is tracked, analysed, and continuously improved.
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• Track key performance metrics including clicks, conversions, sales, and revenue influence.
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• Build regular reporting dashboards and performance summaries for stakeholders.
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• Work with Analytics and Finance teams to validate performance and identify growth opportunities.
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• Use data and insights to recommend optimisations and future investment areas.
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What Success Looks Like

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• Social commerce programmes consistently drive measurable commercial outcomes.
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• Creator and affiliate partnerships show sustained growth in conversions and revenue impact.
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• Retail and Commercial teams actively incorporate social commerce into campaign planning.
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• Performance insights are used to improve programmes and scale successful initiatives.
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• Repeatable processes and best practices are adopted across brands and markets.
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What You'll Bring

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• 3–5 years of experience in social commerce, influencer marketing, affiliate marketing, creator partnerships, or digital marketing.
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• Experience working with affiliate platforms, creator commerce tools, or performance-based marketing programmes.
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• Strong organisational skills with the ability to manage multiple projects simultaneously.
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• Analytical mindset with a passion for understanding what drives engagement, conversion, and sales.
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• Confidence working cross-functionally with Social, Ecommerce, Commercial, Media, and Brand teams.
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• Excellent communication and stakeholder management skills.
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