Sales Manager Retail Channel- DACH region

BYD Europe
Frankfurt am Main

About BYD

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

BYD Europe BV located in Hoofddorp, Netherlands. BYD Europe BV offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.

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About the Position:

The Sales Manager promotes the sales of electric buses through the retail channel via direct sales from BYD HQ or in some cases with the intervention of dealers/agents. He must develop and maintain high level contacts with major private customers and coordinate the activities of the supporting teams at the HQ and in the Netherlands, related to the orders. He must always coordinate his activities with the regional country manager (responsible for bus sales through tenders) to ensure consistency in product, services, warranties and prices. The Sales Manager Retail Channel in Germany, Austria, Switzerland is part of the e-bus sales department and reports to the VP of Sales.

Key Responsibilities:

• Coordinate, supervise and support the activities of the BYD team allocated to Germany, Austria, Switzerland , including R&D and aftersales team (in coordination with the After-sales Manager Europe);
• Generate and maintain contacts with the companies interested in sourcing electric buses.
• Provide the companies with the information needed to design the bus using a consulting approach. • Lead the supporting team at the HQ and in Europe to prepare the offers.
• Ensure the achievement of the sales and profitability targets for Germany, Austria, Switzerland

Main duties:
• Draft a plan of potential customers to approach based on volume and repeatability criteria.
• Initiate and maintain contacts with these potential customers.
• Define with customer required specifications, delivery times and costs.
• Report the pipeline status regularly.
• Ensure the company sales targets. |
• Ensure the company margin target for the area.
• Manage the potential dealer partners and service providers (in coordination with After-sales).

Skills, Qualifications, and Experience Required:

• Minimum 5 years’ experience in Sales Manager of intercity and coach buses, or a similar experience in the automotive field, preferably bus sales.
• Business-related bachelor’s degree.
• Excellent English & another European language skills;
• Highly skilled Excel and PowerPoint user.
• Certifications of Value-added selling and high-level negotiation will be highly appreciated.
• Ability to work with teams from various countries and cultural backgrounds, positive attitude.
• Excellent negotiation skills, value-added selling, creative thinking, analytical reasoning, listening skills;
• Ready for business travels up to 50 % of the time.

We Offer:
  • Competitive remuneration based on performance and experience.

  • Opportunities for department and company-wide team building events.

  • A chance to contribute to the transition towards zero-emission transportation and the decarbonization of the economy.

If you align with our mission and have the skills we need, apply to be our Sales Manager today. Join us in our journey towards a sustainable future!

Location: Germany, Austria, Switzerland
Type of Employment: Full-time

Veröffentlicht am 2026-02-11

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