(Junior) Marketing Manager (m/f/x)

Your mission

As a Marketing Manager, you will play a pivotal role in driving our brand’s success by strategically planning and creating impactful content, customizing campaigns for target audiences, enhancing marketing strategies, managing email and event initiatives, collaborating across departments, producing high-quality marketing materials, and coordinating with external partners.

• Strategic planning and content creation: You will develop and create key (digital) content assets to effectively generate engagement, demand and leads, including thought leadership pieces, case studies, industry insights, but also flyers, images and video materials.
• Channel management and content customization : You adapt content specifically for target audiences and ensure its distribution via optimal channels, including social media, SEA and other (paid) channels.
• Further development of marketing strategies: You are actively involved in the further development of our marketing strategies and the positioning of our brand.
• Email marketing: You plan and realise high-performance email campaigns to activate and reactivate our target groups.
• Event management: You will conceptualise and coordinate trade fair appearances and participation in events and congresses.
• Collaboration with specialist departments: You work closely with various specialist departments to precisely address target groups and implement sales-promoting marketing campaigns.
• Analytics and measurements: You take a data-driven approach to marketing, tracking KPIs and ROI for all campaigns, and use insights from data to continuously optimize performance and take strategic decisions.
• Management of external partners: You will be responsible for managing our external agencies and service providers.

Your profile

• You have a degree in marketing, communications, journalism, or a comparable field.
• You have 3-5 years of professional experience in B2B marketing and feel at home in the field of growth or digital marketing.
• Ideally, you have experience in B2B SaaS, logistics, or transportation industries
• You have provern track record creating, executing, and analyzing multi-channel marketing campaigns.
• You have a good understanding of B2B buyer journeys and demand generation.
• You have knowledge of content marketing strategies and have a good sense of storytelling and target audience communication.
• You have experience with data analytics and translating insights into action.
• You are competent in using marketing tools such as CMS (Wordpress) and CRM and marketing automation tools (similar to Hubspot), Emailing tools, Analytics tools, etc. And you are eager to leverage AI tools to enhance marketing efficiency.
• You are fluent in both German and English at a C1 level.
• You are highly self-motivated, work independently, structured, and solution-oriented, while you have the ability to work with an international team.

Why us?

• Shape the future by shifting traffic from road to rail.
• Work on cutting-edge marketplace and software solutions that impact the entire logistics industry.
• Become part of a dynamic, international team where senior management brings extensive experience from the corporate and startup world.
• Enjoy a high degree of creative freedom and decision-making power, supported by an attractive benefits package, including:
  • Subsidized Germany ticket or Givve-Card
  • Bike leasing programs
  • Professional development budget for your career growth
  • High-quality IT equipment of your choice (including a MacBook or Windows laptop)
  • Two great team events per year

About us

The freight tech scale-up Rail-Flow, with over 170 employees, is revolutionising efficiency and access to rail freight and intermodal transport. The innovative Rail-Flow-platform offers customised solutions such as marketplace, collaboration, CRM and transport management tools that optimise all processes along the rail logistics value chain.

By speeding up processes and increasing the competitiveness of rail transport, Rail-Flow makes a decisive contribution to shifting transport from road to rail and thus to reducing CO2 emissions. Over 500 companies - which include rail freight companies, rail freight forwarders, intermodal operators and shippers - already rely on Rail-Flow's solutions.