Marketing Manager

About UsBusiness travel is challenging; we make it simple. We're a global tech startup changing how organizations experience travel. One platform for bookings, expenses, travel policies, approvals, and insights with seamless integration into HR and Finance systems. Tumodo is growing fast by solving what slows teams down – travel friction.About the RoleWe're looking for a hands-on Marketing Manager to lead and execute Tumodo's marketing strategy in Germany. This is your chance to build our German market presence from the ground up.Owning local go-to-market execution: positioning, demand generation, field marketing, and partner co-marketing. You'll support our sales team's growth and drive brand awareness in one of Europe's most strategic markets.You'll work closely with Sales, Partnerships, and our global marketing team to localize messaging, run campaigns, and establish Tumodo's presence in Germany.What You'll Be DoingOwn Local Go-to-Market ExecutionDevelop and execute the local marketing strategy for Germany aligned with global GTMLocalize messaging, value propositions, and content specifically for the German B2B marketAct as the internal marketing interface for Sales, HR, and local stakeholders on all marketing materials and needsBuild German brand awareness from scratch with clear positioning tailored to local buyersDrive Demand Generation and Pipeline SupportRun integrated B2B campaigns across digital, email, paid channels, webinars, and events with clear lead generation targetsManage performance marketing channels including paid search, paid social, retargeting, and account-based marketing (ABM)Track and optimize marketing KPIs including leads, MQLs, customer acquisition cost (CAC), ROI, and conversion ratesExecute Field and Partner MarketingOwn field marketing activities: plan and execute meetups, industry conferences, trade fairs, and offline networking eventsManage co-marketing initiatives with partners including joint webinars, content cross-posting, and campaign collaborationCollaborate and CoordinateWork with the global marketing team (content, social media, digital, design) to adapt assets for GermanyCoordinate with PR and thought leadership initiatives to build market credibilityManage relationships with local agencies and vendors where additional support is neededEnsure consistent brand execution while maintaining local market relevanceWhat You Bring4+ years of experience in B2B marketing, ideally in SaaS, fintech, travel tech, HR tech, or similar industriesProven track record in demand generation Strong understanding of the German B2B market, buyer behavior, and what marketing messages resonate with German decision-makersHands-on experience with CRM and marketing automation tools (HubSpot, Salesforce, Marketo, or similar)Native German speaker with high proficiency in English (both written and spoken) Strong project management and execution skills Analytical mindset with ability to measure and optimize marketing performance and ROIRevenue-driven approach: you understand how marketing supports sales and can work closely with commercial teamsNice to HaveExperience in business travel, corporate services, or B2B SaaS platformsBackground working in fast-scaling international companiesHands-on experience with partner and channel marketing programsPrior go-to-market execution experience launching products or entering new marketsExisting relationships in the German B2B ecosystem (associations, trade groups, industry networks)What We OfferCompetitive salaryHigh-visibility role with direct exposure to leadership and clear impact on company growthFull ownership of marketing strategy and execution in a key European marketRapid advancement potential in a high-growth, global companyCollaborative culture that is invested in your success and developmentOpportunity to shape Tumodo's brand and market position in GermanyAt Tumodo, diversity, inclusion, and open collaboration are at our core. We believe that a team with different backgrounds, perspectives, and experiences drives both innovation and long-term success.As an equal-opportunity employer, we welcome applicants from all walks of life and foster a respectful, supportive work environment where everyone can thrive.

Standort

Tumodo, Frankfurt